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BEABLE:
BEABLE as a brand has its strength in being fresh, young and trendy in look. International forecast majorly influences its design concepts. The brand caters for occasion and day wear for a city-bred girl who has sophisticated taste. It specializes in clean basic cuts with surface embellishments and concentrate on finish.
BEABLE is best known for its signature bridal trousseaus and exclusive evening wear for discerning women and men.
DESIGNERS:
The brains behind the brand are the duo, Shefali and Preeti. Shefali is the product of prestigious National Institute of Fashion Technology, (NIFT) Gandhinagar. she is a passionate perfectionist, while Preeti is a true artist, not restricted by limits or boundaries, they believe that clothes are an extension of one’s expression, and this would describe both the designers and their label perfectly.
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They pay great attention to cut and structure and their clothes portray a freshness of perspective, simple lines and assiduous detail. Cutting most patterns themselves in an attempt to engineer their outfits for a better fit. They work very closely with their tailors and craftsmen to achieve an uncompromising finish. They like to create textures on fabric using traditional and modern techniques to achieve a look that is unique and contemporary.
Shefali and Preeti’s forte lies in embroideries, very formal rich ensembles with intricate details.
LABEL:
The brand’s design philosophy strives to bring out the best in women through ensembles that are traditional and contemporary.
The label has rapidly gained critical appeal from fashion insiders and an elite clientele. Known for their exquisite and intricate work, BEABLE is creating distinctive and memorable clothes. In a very short time, it has gained a strong following based on its quality workmanship and creative designs.
STUDIO:
Put up at Judges Bungalow Area, Ahmedabad in March’08, BEABLE is a collective initiative by Shefali and Preeti.
The studio attempts to provide some exclusive well-designed products to people.
COLLECTION:
This collection is dedicated to different aspects of identity and culture. The vibe is inclusive not exclusive, embracing not disparaging, with fashion reflecting the mood of progressive culture.
Their collection will appeal to the urban woman of refined taste. The collection is for the woman who is confident and revels in her femininity.
Their work comprises two lines- prêt and couture. With colour and craft as their forte, trousseau wear is naturally their area of specialization. Their look is global with ethnic Indian craft as their mainstay. It is the blend of ethnic and western in their collection that has appealed to the fashion connoisseurs all over the world.
Emphasis on quality, attention to detail, fabric development and intricate, ostentatious embroideries are the hallmark of the creativity behind the brand.
The essence of their creations lies in their cuts and styles coupled with fine embroidery and zardozi work that creates an inner feel good attitude and enhances beauty.
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