In 2010, Ahmedabad fashion circuit saw the entry of a 22-year-old young, talented and a promising designer, Anoli Shah with the launch of her fashion studio in July’10. In a very short span, Anoli has established herself as an acclaimed designer and has earned herself a devoted elite clientele. A fashionista, she is obsessed with elegance and style.

Having taken a formal training in fashion and apparel design from National Institute of Fashion Technology (NIFT), Anoli has worked closely with one of the top-notch Bollywood stylist and couturière –Ana Singh.

Being motivated to provide a global platform to traditional textiles and crafts, her embroideries are an impeccable combinations of vintage motifs, translated into contemporary style.  Offering a rich and varied blend of international silhouettes and colours, Anoli’s signature style symbolizes ‘an apparel with distinction of fabrics and forms’.  Her style is replete with oodles of oomph and boasts of a strong mélange of conventionality and glamour.